Even if your business is based on the East Coast, you are likely to feel the effects of the California Consumer Privacy Act (“CCPA”), which will be effective January 1, 2020.

CCPA applies to for-profit businesses that:

  • Do business in the state of California; collect, or contract with a vendor for the collection of, personal information of “consumers[1]”; and determine the means or purpose of processing the data and
    • Have annual gross revenues in excess of $25,000,000 OR
    • Buy, receive, sell or share information about 50,000 or more consumers, households or devices for commercial purposes OR
    • Derive more than half of their revenue from selling consumers’ personal information.

So… if you are not doing business in California, or you do not fall into one of the sub-categories enumerated above, why do you need to worry about CCPA?
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